About

Started up in 2000 and officially debuted in 2008 as KNGFRSH in Los Angeles, California. Originally a side project that underwent several changes and finally settling with KF, a name that comes from the hip hop culture we live in, represents who we are. King Fresh.
KNG FRSH is about having fun and sharing our passions with friends. We live, sweat, eat, sleep Bboying & Bikes. This is our lives, Broke Phi Broke.
KNGFRSH combines the love for bboying & track bikes. Creating clothing for everyday wear and battle ready.
Creating is a big passion of mine. I've been designing since 2000 and professionally working as a designer/photographer in 2004. I've always dreamed of being able to showcase my creative talents without corporate heads telling me what to do with my own work. I finally founded KNGFRSH in 2008 as a creative outlet for myself and to share with my friends.
After a positive response from the community, I decided to go full out. Although, I'm still limited to how much I can print, I'm just happy to be able to share with the world what I love. Still a starving artist, but I wouldn't trade it for the world. Created as an alternative to Hip Hop's main stream culture, KNGFRSH reflects the urban, street smart aesthetic. "KING" a term used in graffiti to claim the best and "FRESH" used by Bboys to define the ultimate cool. The Freshest Kid~
KNG FRSH sells through limited distribution channels to compliment the images associated with its brand. The channels consist primarily of specialty retailers and the internet. We draw from the rich cultures of Hip Hop, especially Bboying.
I'm open for collaborations, creating something new or any sort of creative processes. Contact me:
Joezinho@KNGFRSH.com
Peace and blessings to all of you, from all of us at KNGFRSH – Big ups, One!
Joezinho (Purple Joe)
Some important guy